I’ve always been drawn to the question behind the question. Before asking how to solve something, I want to know why it’s a problem, who it’s a problem for, how it became a problem and what’s holding it in place. It’s the thread through a career that has spanned strategy and communications.
These projects come from my Master of Design in Strategic Foresight and Innovation at OCAD University, where I learned to work on those questions with systems thinking and futures methods.
System Error: Dance, Puppet
Major Research Project, 2026
Why does social media feel compulsory, even to people who barely post? A systems and futures study of the shift from connection to performance, which also informed the TEDx talk The Cost of Being Seen.
Stakeholder analysis · Causal Layered Analysis · Scenarios · Backcasting
The 21st Century Museum
Foresight and innovation strategy, 2024
We set out to ask how museums stay relevant in a digital world, and found the real question was trust. Four futures for 2040, a live immersive futures experience, and a ten-year innovation strategy built around the Royal Ontario Museum.
Horizon scanning · Scenarios · Experiential futures · Innovation strategy
Charting the Future
Client project with Social Innovation Canada, 2025
SI Canada asked whether a certification could recognize social innovators. We designed a five-part program that recognizes expertise without narrowing the field.
Horizon scanning · Futures triangle · Business model design · Ten Types of Innovation
Reframing Wellbeing
Design research and systems project, 2024
The brief asked how to get graduate students using wellbeing services. Our research showed the services were treating a symptom, and the cause was the design of the program itself.
Ethnographic research · Synthesis mapping · Systems archetypes
Want to talk about any of these? Get in touch
